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Salem Hypnosis Article: Forbes Pulling the Plug on Fat Ads
Salem Hypnosis Article at Empowered Within
Pulling The Plug On Fat Ads
Allison Fass, 08.05.03, 7:00 AM ET
NEW YORK – Companies who make fatty foods are under fire for their role in America’s obesity. So how about the part their advertising plays in encouraging people to plow through a bag full of Doritos or a box of Oreos?
Some health advocates have already called for certain restrictions on food advertising in the United States. Indeed, the other industry closely scrutinized for its health effects, tobacco, has had strict advertising regulations for decades. In 1971, cigarette advertising was effectively banned from television and radio. And in 1998, as part of the tobacco settlement between states and major tobacco companies, the cigarette makers agreed to remove all ads from outdoor and transit billboards.
There would be enormous repercussions if food ads faced bans or increased regulation, possibly affecting the entire landscape of fast-food franchises, packaged-goods players and grocery retailers. Giant food advertisers like McDonald’s (nyse: MCD – news – people ), Altria Group (nyse: MO – news – people )which owns a majority of Kraft Foods (nyse: KFT – news – people )–and PepsiCo (nyse: PEP – news – people ) are all in the top-25 U.S. advertisers, and each spent more than $1 billion on advertising last year. One estimate of marketing and advertising expenditure by the food industry tops $25 billion.
Surely not all food advertising could be wiped out; food is essentially good. But considered theoretically, the economic loss could be tremendous. Not only would it mean major cutbacks in ad spending–potentially restraining the exposure of the food companies to consumers–but it could also put limitations on most media, from television and radio to newspapers and magazines. And then there are other companies whose very existence relies on the continued presence of these major marketers, including advertising agencies, branding firms and production companies.
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